Web
The website set the foundation. We refined the visual identity, improved hierarchy and navigation, and created a central place for Michael’s books, media, and story.
Case Study
ZOMBER
ARMS
A connected digital approach that strengthened the Zomber Arms brand.
We partnered with Zomber Arms to redesign the website, produce original video content, and develop a more connected social presence, building a cohesive digital ecosystem around Michael R. Zomber and his work.
Our Approach
Video
Original long-form video built on that foundation, bringing the brand to life while creating a library of footage for shorter platform-ready content.
Social Media
Social content pulls from both the website identity and video library, creating a more consistent presence and connecting each platform back to the larger brand.
Web Design
A STRONGER DIGITAL FOUNDATION.
The original site had a clean foundation, but its minimal layout felt closer to a landing page than a fully developed brand experience. The redesign introduced stronger hierarchy, expanded imagery, clearer calls to action, and a visual identity that better reflects Michael R. Zomber’s work.
The result is a more intentional home for the brand, giving visitors clear paths to explore books, media, publications, and Michael’s story.
Video Production
ONE SHOOT.
MORE CONTENT.
We produced a long-form video with social in mind, capturing enough material to create a larger content library from a single production.
The footage can be repurposed into short-form clips, highlights, and promotional moments for Instagram, TikTok, YouTube, and other channels, allowing one shoot to support an ongoing content strategy.
Social Media
A MORE CONNECTED SOCIAL PRESENCE.
The existing social presence had valuable subject matter, but posts largely stood alone with limited visual consistency or connection to the wider brand.
Our approach establishes a more cohesive identity, uses long-form footage as a source for short-form content, creates a more consistent posting rhythm, and gives social content a clear destination by directing audiences back to the website.
THE
RESULTS
RESULTS
Stronger Brand Identity
A more cohesive visual language across the website and social presence.
More Content. More Impact.
One long-form production creates material for multiple pieces of short-form content.
Website + Content Working Together
Video and social can drive attention back to a central home for the brand.
A Connected Digital Presence
A stronger ecosystem positioned to support awareness, engagement, and book discovery.
Connected Approach
ONE SYSTEM.
THREE CHANNELS.
The website established the foundation. Video built a deeper content library. Social media extended that material across platforms and directed audiences back toward the site. Rather than treating each area as a separate deliverable, the project was designed as one connected system.
WEB→
VIDEO→
SOCIAL